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Sync

This case study, based on a project brief from Career Foundry, showcases my ability to apply product management principles to address challenges and deliver successful outcomes.

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Sync is a video conferencing platform founded in 2010. It caters primarily to enterprise clients such as academic institutions, government organizations, and large businesses. This project outlines the strategies implemented to improve product launches, the outcomes achieved, and the lessons learned along the way. My focus was on delivering a user-centric feature—the "Add New Participants" functionality—tailored to enterprise clients' needs.

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Type of project: Course Case Study

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Role: Product Manager

 

Responsibilities: Product alignment, User feedback integration,  Feature launches

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Problems:

Challenges Sync faced:

  • Lack of Team Alignment: Misalignment among stakeholders and team members led to delays and inefficiencies during product launches.

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  • User Needs Not Prioritized: Features were often driven by internal ideas rather than addressing real user pain points.

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  • Potential for Launch Pitfalls: Concerns about incorrect messaging, high demand, or low feature adoption posed risks to successful launches.

Approach: 

To address misalignment, I proposed a shared workspace as a central hub for all product-related documentation and updates.
 

Key Features of the Shared Workspace:​

  • Product Strategy: Vision, goals, and roadmaps.

  • Research Outputs: User personas, competitive analysis, and brainstorming results.

  • Development Progress: PRDs, backlog items, and technical specifications.

  • Validation: Prototyping designs and user testing logs.

  • Launch Information: Go-to-market strategies, timelines, and metrics.

  • Team Directory: Clear roles and responsibilities for stakeholders.

Outcome:

Results of the "Add New Participants" feature launch:​

  • A 75% adoption rate within the first month, surpassing the target.

  • Task completion times were reduced to under 15 seconds, meeting efficiency goals.

  • Positive feedback from enterprise clients, with user satisfaction scores improving by 12%.

Key Metrics
Metric Category
Metric
Result
User Satisfaction
CSAT score for the feature
75% adoption
Task Efficiency
Task completion time
< 15 seconds
Adoption
Feature usage rate
8.5/10
Lessons Learned​
  1. The Power of Alignment: A shared workspace ensures all team members are informed and aligned, reducing inefficiencies.

  2. User-Centric Development: Prioritizing user needs results in features that resonate with target audiences.

  3. Proactive Planning: Addressing potential pitfalls early prevents major issues during and post-launch.

  4. Celebration Matters: Recognizing team efforts fosters a positive culture and motivates future performance.

Conclusion​

This experience demonstrated how structured planning, user-focused development, and team alignment can drive successful product launches. When these strategies are applied, they contribute to Sync’s mission to provide enterprise clients with user-friendly, high-impact solutions. This highlights my approach to solving real-world product management challenges and achieving measurable outcomes.

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