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Senso.ai

Objective: Senso is a mobile banking app designed to empower millennials by helping them track their spending, build better financial habits, and set attainable financial goals through intuitive budgeting tools and actionable insights.

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Project type: Interview Trial Task​

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Timeline: 1 Week 

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Primary Responsibilities: Branding, UI/UX, Task flow, Prototyping

senso.ai
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Problem Statement:

Traditional bank accounts lack built-in features to support effective daily budgeting, leaving users without the tools to manage their finances actively. While standalone budgeting apps exist, they often require users to link external accounts, creating additional steps that can be cumbersome and raising concerns about security and data privacy. This gap between banking and budgeting tools leaves many users without a seamless, integrated solution for managing their financial goals daily.

Goals: 
  • Integrated Budgeting: Create a banking app that allows users to manually or automatically allocate funds and manage budgets directly within their account.

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  • User-Friendly Design: Develop an intuitive interface that simplifies financial management for users of all levels.

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  • Effortless Control: Enable users to easily set, adjust, and track budgets with minimal effort.

Competitors:
  • Mobile Banking Apps:

    • Koho: Offers prepaid cards, cashback rewards, and automated savings.

    • Wealthsimple: Provides integrated banking, savings, and investment tools.

  • Budgeting Apps:

    • Mint (Intuit): Syncs with bank accounts for budgeting, bill tracking, and spending insights.

    • Wally: Focuses on manual expense tracking and customizable budgeting.

Account Features:

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  • Comprehensive Financial Overview: Users can effortlessly view their current balance, track income streams, and monitor spending patterns, providing a clear snapshot of their financial health at a glance.

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  • Simplified Budget Management: Budget buckets are designed for quick creation and easy customization, allowing users to allocate funds effectively and assess their progress toward financial goals in real time.
     

  • Categorized Transaction Insights: Users can instantly access their most recent transactions, conveniently organized by categories such as groceries, entertainment, or savings, making it simple to identify spending trends and adjust habits as needed.

Spending Features:

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  • Spending Progress Tracking: Users can quickly check whether they are staying on track with their spending goals, providing real-time insights into their financial habits and promoting smarter decision-making.

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  • Visual Spending Analysis:  A dynamic, easy-to-read graph illustrates where most of a user's income is being allocated, offering a clear breakdown of spending categories and helping users identify areas for improvement or adjustment.

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  • Recent Transaction Overview:  Users can view a detailed list of their most recent monthly expenses, categorized for better context. This feature enables users to stay informed about their spending patterns and ensures they remain mindful of their financial activity.

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