ALS CANADA
NEWSLETTER
The ALS Society of Canada is dedicated to transforming the experience of living with amyotrophic lateral sclerosis (ALS), a progressive and currently incurable disease. To better reflect their mission and connect with their audience, the ALS Canada newsletter was redesigned to deliver a more modern, engaging, and impactful user experience.
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Type of project: Engaging Networks Email Template
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Role: UI/UX Designer, Graphic Designer
Responsibilities: User research, visual design, prototyping

Problem:
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The previous newsletter's outdated design no longer reflected the ALS Canada brand, reducing its impact and engagement. A new, flexible template was needed to accommodate diverse bi-monthly content while maintaining brand consistency.
Design Goals:
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Design a modern and engaging newsletter template that strengthens the ALS Canada brand and resonates with its audience.
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Implement a flexible layout that accommodates varying content formats while maintaining visual consistency.
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Prioritize clear content organization and information hierarchy to enhance readability and overall user experience.
Newsletter Objectives:
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Showcase ALS Canada's mission, resources, and initiatives to a broad audience.
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Inform readers about the latest advancements in ALS research, treatments, and support services.
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Celebrate successes and keep the community informed about upcoming events.
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Build stronger connections and foster a sense of community among readers.
Content:
The ALS Canada newsletter template is designed to accommodate the diverse range of articles the organization covers. To establish a clear information hierarchy, the layout includes dedicated blocks for two main feature articles at the top, followed by four alternating articles, and concludes with two spotlight stories for added emphasis.

Second Design Concept:
This design focuses on providing a quick and efficient reading experience. Using ALS Canada's brand colours and fonts, it offers condensed story previews, allowing readers to identify and access the content most relevant to them easily. This approach uses minimal imagery to maintain focus on the text.​



Graphics and Brand Alignment:
Maintaining alignment with ALS Canada's brand guidelines, the banners explore two distinct visual approaches. One concept utilizes icons to symbolize newsletter content, while the other features photographs highlighting different areas of the organization.​
